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previous:In exchange for watching a video ad, users who watch these types of ads can earn in-app rewards like virtual currency or power-ups. Controlling the Ad Inventory. To maintain & maximize their ad inventory, developers can collaborate with mediation platforms or ad networks. Ad networks manage the delivery & tracking of advertisements in addition to serving as a conduit between developers & advertisers.NEXT：Through the provision of worthwhile incentives for user engagement, developers can stimulate prolonged app usage and raise the probability of in-app purchases or ad interactions. Systems of rewards, like referral bonuses, achievement bonuses, daily login bonuses, and event-based rewards, can be implemented in a number of ways. Users that open the app every day are rewarded with daily login bonuses, which encourage them to make frequent use of the app a habit. Users can earn rewards for completing tasks within the app or reaching particular milestones by using achievement rewards. Rewarding successful referrals with referral bonuses encourages users to ask their friends to download the app. Reward systems that are event-based link incentives to particular app promotions or events, generating buzz & engagement from users. 