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  • Developers of mobile games need to constantly assess and optimize their revenue streams in order to guarantee long-term success. Tracking key performance indicators (KPIs) like average revenue per user (ARPU), in-app purchase conversion rates, and ad impressions per session are part of this process. Developers can choose the best monetization strategies by knowing where money is made, how players interact with their games, and which interactions result in revenue. Also, A/B testing various monetization strategies—like experimenting with ad placements or changing the price models for IAPs—can offer insightful data about the preferences & actions of players.
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  • As an illustration, by providing in-game incentives for watching advertisements, rewarded video ads can raise user engagement. To keep players happy and possibly lose their audience, developers must carefully control the frequency and placement of their ads. IAPs can be successfully complemented by a well-thought-out advertising plan, giving mobile games a stable income stream. With the help of in-game currency, developers can effectively monetize their games and establish an internal economy.
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